Here are some best practices, based on federal guidelines, to consider as you develop your practice’s plan for outgoing communication: When it comes to building long-term relationships with your patients and families, feelings can matter more than the rules. Your patients and families may feel spammed, even if your communication is not unsolicited. PCC recommends you follow common best practices for communication. Follow Best Practices When You Send Messages to Patients and Families Your practice should discuss these issues with your lawyer. Your practice can also collect explicit, written consent for contact with patients and families, which provides an additional layer of certainty and sets communication expectations between the practice and the family. There are many laws and regulations that govern communication, and this implicit consent for healthcare communication is often an allowed exception. You have been given implicit consent to contact them about healthcare matters. Patients and families shared their contact information with you because you are their pediatric practice. However, if your practice plans to send messages to several thousand families, you may be worried that you will break a regulation. PCC includes features to send texts (SMS), emails, patient portal messages, and automated calls to patients and families. Understand Consent to Contact and the Healthcare Exception
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